Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.  

Product management has evolved significantly over the past decade. One of the challenges in product management is the language used to describe the role, such as the term “mini-CEO,” which is misleading. The product manager’s role is more like that of a ringmaster, ensuring the different teams work together to deliver the best product possible.  

Transitioning from a start-up to a scale-up can be challenging for product managers as the environment, culture, and ways of working change. We spoke to two remarkable product professionals who have experience transitioning from start-up to scale-up and bring you their learnings in this article.