Product management is a dynamic and evolving field that requires a unique set of skills and qualities. In this blog post, we will explore the key factors contributing to a great product manager, the steps to land your first job in product management, and the essential hard and soft skills needed for a successful career.
Unlocking the Power of Product Marketing: The Difference Between a Story and a Narrative
Product marketing is all about crafting a compelling narrative that resonates with the audience. But it’s important to understand the difference between a product story and a product narrative. While a story focuses on the challenges of bringing a product to life, a narrative centers around the product’s purpose and journey in the hands of its users.
Developing Product Leadership: From Mini-CEOs to Ringmasters
Product management has evolved significantly over the past decade. One of the challenges in product management is the language used to describe the role, such as the term “mini-CEO,” which is misleading. The product manager’s role is more like that of a ringmaster, ensuring the different teams work together to deliver the best product possible.
The Journey from Start-Up to Scale-Up.
Transitioning from a start-up to a scale-up can be challenging for product managers as the environment, culture, and ways of working change. We spoke to two remarkable product professionals who have experience transitioning from start-up to scale-up and bring you their learnings in this article.
How to elevate your EVP
What is an EVP? An Employee Value Proposition (EVP) is the employee branding, benefits and rewards all packaged up to help attract and retain the right people for your business – it can be hugely beneficial for the success of a business. It should answer the all-important question – why work with us?
7 Ways to Avoid Accepting the Wrong Job
By Georgia Hart. Starting a new job only to realise soon after that it was a wrong decision can be a deflating and sometimes humiliating experience. Many times I’ve spoken with IT professionals who have left a job they’ve just started, often with similar reasons.
5 Ways To Get Your Tech Recruiter Working For You
By Jade Bennett. Recruitment agencies tend to get a fair bit of bad press with ‘recruiter bashing’ rife on social media. Like most professions, be it legal, accounting, and even technology, there are great operators and, let’s just say, some not so good operators. But more often than not, recruiters are doing their utmost to connect jobseekers with great employment opportunities.
How To Thrive As A Contractor In The ‘Gig Economy’
By Jade Bennett. The rise of the gig economy has been well documented, with over 7.4% of Victorian contractors using over 100 digital platforms to find work. This includes contractor jobs ranging from content creation, UX design and software engineering. With an increasing number of jobseekers opting for greater flexibility, variety of work and career pivots, we offer our tips on how to leverage your opportunities as a contractor in tech.